Direto da Serra, a leading organic produce brand, needed a refreshed identity to align with its sustainability values. We modernized the logo while preserving its heritage, introducing vibrant watercolor illustrations against a sleek black background for a striking contrast.
The new packaging conveys freshness and quality, resonating with health-conscious consumers while reinforcing the brand’s authenticity and commitment to organic farming.
Direto da Serra, a leading organic produce brand, needed a refreshed identity to align with its sustainability values. We modernized the logo while preserving its heritage, introducing vibrant watercolor illustrations against a sleek black background for a striking contrast.
The new packaging conveys freshness and quality, resonating with health-conscious consumers while reinforcing the brand’s authenticity and commitment to organic farming.
Client:
Direto da Serra
Credit:
BST Design
Role:
Packaging & Brand Identity
Bringing bold,
people-focused
design to life
Open for work, let’s talk!
:)
Bringing bold,
people-focused
design to life
Open for work, let’s talk!
:)
Bringing bold,
people-focused
design to life
Open for work, let’s talk!
:)
mvitoriamonti@gmail.com
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